The delivery included, Templates that allowed for all motion and design to be accurate and on brand yet customizable and simple to implement weekly. Guidelines on key animated assets such as numbers, transitions, image wipes and backgrounds.
"Winning" is the motion principle we landed on. Based on the energy and excited movement of a winner hopping with joy. From this principle we built out rules and guidelines that could help keep the expression consistent across all digital content - web, mobile, social and digital boards.
